Shire of Narrogin searching for... a car park sponsor?

Michael TraillThe West Australian

Ever heard of a car park sponsor?

Come to think of it, fancy having a car park named after yourself?

Well you better get in quick — the Shire of Narrogin is allowing the public to throw in their bid for the naming rights of the Narrogin Regional Leisure Centre’s car park.

Or should we say, the Betta Home Living car park.

An expression of interest was posted to their website on Tuesday afternoon, seeking interested parties, companies, businesses or organisations to enter into a sponsorship agreement for the sole naming rights to the car park.

The car park is surrounded by some of the most used public spaces in the southern Wheatbelt, including the Upper Great Southern Hockey Association, Narrogin Racing’s thoroughbred and harness tracks and the Narrogin Regional Leisure Centre.

Cost for signage displaying the naming rights holder will be footed by the successful applicant and can be electronic, but the Shire reserves the right to choose its preferred sign.

The contract for the sponsorship agreement will be between one and 10 years long — and it will not necessarily be based on the highest offer.

Shire of Narrogin chief executive Dale Stewart said that money made from the sponsorship agreement would go towards offsetting the $1 million loss made by the Narrogin Regional Leisure Centre.

Betta Home Living Narrogin currently holds the naming rights at a cost of $1500 a year.

“The Shire is managing public land and believes it appropriate to advertise the availability of the space to allow potential competitors and indeed the current licensee to bid for the space on an equal footing and to see what the market is prepared to pay,” he said.

“The site is an extremely high trafficked site with local and district wide customers accessing the various facilities associated with the Clayton road site including racing and pacing, recreational activities including hockey and located on a regional distributor road.”

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