Humble Easter buns are selling like hot cakes

Michael TraillNarrogin Observer
Narrogin Coles team members Tina Aland, Adele Bergin and Peta Reink.
Camera IconNarrogin Coles team members Tina Aland, Adele Bergin and Peta Reink. Credit: Michael Traill

Hot cross buns are flying off the shelves in Narrogin this Easter, as more than five tonnes are expected to be bought from Coles by Sunday.

So far, 4960kg of buns have been sold at Narrogin Coles since they began being baked in-store on December 27.

Coles Narrogin bakery team member Amanda Epworth said locals could not get in store quick enough, with fresh hot cross buns selling out every day.

Amanda has spent the last two years at Coles and is a self-proclaimed passionate baker.

“I have a passion for baking so I really enjoy getting to make products I can see customers love and come back time and time again for more,” she said.

Amanda said Narrogin residents still preferred the traditional hot cross bun with butter over any of the other Coles flavours such as apple and cinnamon or chocolate.

Her personal favourite is also the fruit bun, toasted with generous serves of butter.

Coles State general manager Pat Zanetti said he was excited to introduce two new bun ranges this year — the Coles Finest Belgian Chocolate & Cherry with a twist of Kirsch, and Coles Finest White Chocolate & Raspberry Hot Cross Buns.

“Our customers are always looking for something new and fresh, and our luxurious new bun ranges are sure to please sweet tooths this Easter,” he said.

“We know our customers love our hot cross buns because they are baked by the best in the west, with the best of local Australian products.”

The humble hot cross bun might be simple but has proven to remain a local family favourite this Easter with more than 590,000kg of buns being sold in WA to date and a further 150,000kg expected to sell before Good Friday.

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