Viridis Mining and Minerals has bolstered its executive firepower by appointing one of the leading figures in the global rare earths sector to its board as it charges towards development in Brazil.

The company has secured former Neo Performance Materials and Molycorp chief executive officer Geoff Bedford as an independent non-executive director, effective May 1st.

Mr Bedford’s arrival follows the retirement of Tim Harrison from the board and marks a significant step-change in the company’s ability to navigate the complex global rare earths supply chain.

Mr Bedford has more than two decades of leadership across the entire rare earth value chain. During his tenure at the helm of Molycorp and Neo Performance Materials, two of the Western world’s most significant rare earth entities, he oversaw global operations spanning mining, separation, magnetics and downstream processing.

Additionally, he played a pivotal role in the development of the strategically vital Mountain Pass operation now owned by MP Materials in the United States.

The new hire appears perfectly timed as Viridis advances its flagship Colossus rare earths project in Brazil toward a final investment decision. Notably, Mr Bedford also brings deep experience in capital markets, having raised more than US$1.25 billion (A$1.74B) in equity and debt across international exchanges. This expertise is expected to be vital as the company finalises offtake agreements and project financing.

We are very pleased to welcome Geoff to the Viridis Board at a pivotal stage in the Company’s development.

The Colossus project, situated in the Poços de Caldas region of Minas Gerais in Brazil, is rapidly establishing itself as a potential major producer of ionic adsorption clay rare earths.

The global mineral resource estimate stands at 498 million tonnes at 2508 parts per million (ppm) total rare earth oxides (TREO) and 601ppm mixed rare earth oxides (MREO), for a 24 per cent MREO/TREO ratio.

A pre-feasibility study released last year outlined a robust 20-year mine life with a pre-tax net present value of US$1.41 billion (A$1.59B).

The project’s credentials have been further improved by a low-impact processing flowsheet and its recent selection for the Brazil Climate and Ecological Transformation investment platform. This government-backed initiative connects high-priority green projects with international capital, supported by the Brazilian Development Bank.

Viridis is currently working towards a definitive feasibility study due in June, while preparing to commission a fully integrated demonstration plant to replicate its carbonate production process.

While the primary focus remains firmly on rare earths, Viridis maintains a diverse exploration portfolio. The company is continuing gold exploration at its South Kitikmeot project in Canada and the Boddington West project, which is prospective for precious metals.

Elsewhere, the company’s WA-based Bindoon project is being targeted for nickel, copper, and platinum group elements. In contrast, the Poochera and Smoky projects in South Australia and New South Wales, respectively, remain on the radar for their kaolin-halloysite potential.

With an industry titan now on the board, Viridis looks well-positioned to transition from explorer to producer. The move to bring in a leader who has seen the rare earths game at its highest levels appears to be a serious win for the company.

With the Colossus project gathering major momentum and with the right hands on the management wheel, the company’s journey towards becoming a leading Western supplier of rare earths is looking increasingly solid

Is your ASX-listed company doing something interesting? Contact: matt.birney@wanews.com.au